Marketing

Business owners are continually seeking innovative ways to connect with new people. And in 2023-24, I think it's true to say that what worked before, is not working anymore. 

However, when you have a podcast, you have an advantage. You have a value to provide. After all, having a guest on your podcast provides them with a platform to share their expertise. And it gives them a chance to be promoted by someone else...(YOU!) 

Let me say it loud for those in the back: Your podcast isn't about YOU.…

With the launch of my new podcast about holistic health, I realized something... As the host, talking about holistic health (due to our family health food store and my previous experience with nutrition), am I an "influencer" of sorts? Gulp! There was almost a cringe reflex! It sounds a bit vain and self centered. BUT... why? If the strategy works, I quickly thought 'get over it.' That's when I decided to dive in a bit further on this topic and answer: What are the benefits of influencer marketi…

Content marketing involves creating and distributing valuable, relevant and consistent content. Doing this over time, will attract an audience. But being consistent is challenging. Being relevant to someone else's needs instead of just talking about what you want, also takes effort. 

The goal is engagement... what does that mean? Conversations. The whole goal of effective content marketing is to start conversations. Because once you attract with relevant, meaningful content people relate to you…

I was recently in a conversation with someone who said, "I'll never hire another marketing agency." When asked why he said, "they don't bring results I want and need." 

I couldn't argue with him. A lot of them don't. And there are a lot of reasons why clients might be disappointed with their agency. (see below for a full list!)

At the same time I know from my time as a marketing director inside an organization, there was no possible way I alone could have executed all the marketing that needed…

Make no mistake, email marketing is alive and well! Why? Because it's personal. It's from me, to you. And it's delivered straight into your very own mailbox... which half the time, is right in front of your face! 

Whether it's effective (or not) is up to you. There are rules to the game, of course. And to do it well, it's best to follow some tried and true methods. But far be it from me, to tell you not to break some of the rules! However, as my middle school English teacher used to say, it's o…

Consistency is key. And I can say, that even as a marketing consultant, I've found it very difficult to be consistent over time with social media. But I will tell you one thing... when I was consistent, I created opportunities!

First thing is first...

We all need to realize that an effective social media strategy involves a lot more than simply posting content about a theme or niche. The most effective strategy for using social media marketing to grow your business involves a comprehensive app…

When I say "digital marketing" what is the top word or phrase that comes to mind? If I asked a room full of people this question, I would bet money that I would get a room full of answers. 

There are many kinds of digital marketing. To get some clarity on what we could be using to market our businesses, I gathered a list of 20 types of "digital marketing."

My suggestion: make it useful and print it out like a checklist. This might help you hone in on strategies you have not yet leveraged.  

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We are moving faster every day. The market changes swiftly. Remote work is dominating and the gig economy is alive and well. 

Small- and medium-sized businesses face unique challenges when it comes to managing marketing. Often, small marketing budgets are not spent strategically and therefore get lackluster results. Business owners get burned by one-off "marketing" solutions that promise to be the end-all-be-all answer.

On the other hand, a strategic marketing partner and advisor who acts as a…