Creativity

As Shakespeare famously wrote, “What's in a name? That which we call a rose by any other name would smell as sweet.” This, from Romeo and Juliet, is about the fact that names mean what we make them mean, as they did for the Montagues and Capulets. 

So, what is a brand name anyway? Who decides the strength of a brand -- the consumer or the company founder? And how can you improve the strength of your own brand? 

Let’s break it down.

WHAT IS A BRAND?

As language evolves and perspective widens…

When I think of a wild horse I see him running free. His mane is whipping in the wind as he gallops across the expansive plains. To “break” a horse means to train it so it can be ridden. This involves modifying its behavior from boundless to behaving within the bounds of human control. Then, it’s called a “broke” horse. 

This sounds a lot like our human brain throughout life. 

As we grow into adults, we lose our creativity or our “wildness.” Inc.com shares a study that revealed we are 96% less…

The word “coach” on its own may conjure up images of a whistle-wearing leader in gym clothes carrying a clipboard but coaching today is much more than that. There are executive coaches, accountability coaches, health coaches and many more. Coaching is different than mentoring, separate from therapy and distinct from training and consulting. So, what is coaching?  

During my certification as a coach I adopted this definition, “coaching is a growth-promoting relationship that elicits autonomous m…

It was 1997 and I was in working on my undergraduate degree in communication. I just landed a job at a radio station in Fort Lauderdale where I sat in a 10x6’ room with 5-6 other people calling loyal listeners to survey them on the latest radio playlist. It wasn’t glamourous but as a communication major I was proud to finally have a job “in my field” at a popular radio station. 

Having entrepreneurial parents, I lived through both the prosperity of being a business owner as well as the struggle…